Case Study
How R2BLeads helped an agency 2x their revenue goal in just 60 days.
Overview
In today's fiercely competitive digital market, growing a digital strategy agency is extremely difficult. With a relatively new bootstrapped agency, Josh came to us looking for an acquisition channel that could grow their revenue quickly and efficiently.
In just 90 days of working together, we had exceeded client's goals by two-folds.
Client
WEB ROI AGENCY
Industry / Sector
Digital Agency
Location
New York City
Services
Web Development
Branding
Graphics Design
Marketing
Copywriting
SEO
The Challenge
Stand out in a crowded and competitive space.
In addition to challenges of finding the right contact person at large corporations, the client also had problems crafting messages for small and medium-sized companies. It immediately became clear that it was necessary to find the right messaging and highlight the benefits relevant to differentiate WEB ROI AGENCY from other service providers in the space.
OUR SOLUTION
1. Prioritize ready-to-buy leads
Capture leads actively looking for digital strategy by tracking custom buying signals.
2. Know what to say.
Captivate decision-makers with insights driven messaging.
3. Dynamic sequences
Prioritize outreach channel per each prospect based on where they are more likely to respond.
4. Insider collaboration
Collaborate with the champion to package the solution to address their unique needs before presenting to other buying stakeholders.
The 5 Steps of Success
THE PROCESS
Iterative Approach For Flexibility
Collaboration with client at every step enabled cohesive messaging across the sales cycle and seamless handover of engaged prospects to client for closing.
01. Discovery
understand client goals
The first step was a meeting with all the client's entire revenue team to understand what's important to each department.
We continued these meetings at set intervals and as needed during the campaign to allow continuous feedback.
02. Market fit validation
Test hypothesis and validate ideas.
We launched initial campaigns targeting each segment of prospects to identify potential sales opportunities and schedule quick chats with them.
Our team analyzes responses and feedback to determine whether your offer resonates with potential customers.
03. Prospect Research
Preliminary analysis, search, and qualification.
We launched initial campaigns targeting each segment of prospects to identify potential sales opportunities and schedule quick chats with them.
Our team analyzes responses and feedback to determine whether your offer resonates with potential customers.
04. Messaging
Sending the perfect messages prospects can't ignore.
To cut through the noise while still scaling our outreach, we used our built-in AI to suggest the right messaging based on key insights highlighted during the prospect research step.
05. Multichannel outreach
Designing and launching tailored campaigns
Our dynamic outreach approach enabled us to target prospects in their preferred channel, resulting in higher response rates.
The Takeaway
Personalization that goes beyond names was key.
The insights provided by our built-in AI prospect research helped us tailor the offering to address each prospect’s unique needs, which resonated with most of the target prospects.
RESULTS
Exceeded Client's Expectations
The new valor CPAs website is a strong digital asset, driving leads and conversions through intuitive navigation. The strengthened user experience achieves its important goal: clearly explain the value that Valor CPAs bring for the potential client. The built-in conversion channels frictionlessly drive leads into the firm's sales ecosystem (funnel).
90
Days
67
Total booked appointments
$581K
Total deal value
39%
Increase in average deal size
Conclusion
There is one is principle guiding us here at WEB ROI AGENCY and that is there is an undeniable correlation between design, marketing, and conversion. And this project proves exactly just that. Because of our groundwork in understanding Julian’s needs and the accounting service market, we were able to create a brand that resonates with the known target audience and develop highly converting marketing program, a website that not only looks great but also drives growth for Valor CPAs.
Client Experience
